BUZZ in theHUB: Genotrope’s Startup Watch

Company Name: Lookery

Company URL: http://www.lookery.com/signup/

Citation URL: http://venturebeat.com/2007/07/26/lookery-the-facebook-advertising-networkwith-lots-of-data/

Formation Date: 2007

Funding Status: Seed Stage

Investors:

Founders or Execs past companies: Compete, MyBlogLog

Industry: Consumer Web, Advertising
Offering Description: Lookery provides demographic marketing services in and around social networks. We’re working to fix the the basic economic problem that social networks face: great user profiling but unpredictable ad inventory.