BUZZ in theHUB: Genotrope’s Startup Watch

Company Name: StylePath
Company URL: stylepath.com/shop
Citation URL:

Formation Date: 2007
Funding Status: Self-funded
Investors: Self-funded
Founders or Execs past companies: Smarter Living, Lycos, Ascend, Lucent, Gap, Opt-Intelligence
Industry: Consumer Web, ecommerce
Offering Description: StylePath’s visual search technology matches people to products based on their personal taste, and creates social networks for people of all styles. This patented process simplifies on-line shopping by offering more accurate product recommendations.